First Place Athletics

Your place for Running, Swimming, and Walking/Fitness

About us


First Place Athletics was started 20 years ago in Huntsville, AL by Mike Allen.  He noticed the need for a specialty running and swimming location that also possessed the expertise to give customers the service they wanted.

Today, First Place Athletics is well known throughout the Southeast for our ability to fit customers for the right shoe.  Many doctors send their patients to see us because we are not only able to fit an individual in the proper shoe, but we can also give helpful hints to stop those nagging aches and pains.

Our goal is to help promote running and swimming in the Southeast.  That is why we are very active in sponsoring, participating, and volunteering in local events.

Come by and see the difference it makes to get fitted in shoes that were specifically designed for your feet and your stride.

Owner Mike Allen running in the 2003 Mobile Marathon.



256-534-8695 (Fax)


805 Regal Dr. #2

Huntsville, AL 35801




256-760-8394 (Fax)


1589 Darby Drive

Florence, AL 35630

256-536-4770 (HSV)           256-766-0966 (FLO)